From the category archives:

Getting Started

So many voices
Pulling at me with urgent messages
Be thoughtful, intentional
Why SEM haiku? As an antidote to the SEM practioners demanding immediacy, urgency, do it all, you are falling behind, doomsayers. Don’t have 100,000 followers on Twitter? Don’t have a monitized email list? Don’t have time to spend nurturing your Facebook Wall? What is the matter [...]

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The first step in improving your website is knowing where you are starting. So right now identify 5 pages on you site you will work on. best choices are the most highly visited pages or those that should be the most highly visited. Your Home page should be on the list. Forget the Contact Us [...]

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I was listening to KQED radio today when the Perspectives segment started. It was Dain Ehring talking about doing something constructive when times are tough. A friend had taught him to wash his car when he felt out of control. His observation was that the simple act of washing a car can help you feel [...]

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Are you satisfied with the results of your website? You launched it with such hope of new leads, increased sales and people signing up for your newsletter? But the reality is your site barely registers on Google and those sales never materialized. You built it no one came.
It doesn’t have to be that way.
But why [...]

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